Resource Library

By attending this free program, you will learn gender-affirming terms and practices, become familiar with the challenges embedded in the transgender patient experience and develop a vision for shifting your organization’s culture towards more robust inclusion.

Join renowned futurist Ian Morrison, Ph.D. on February 5, 2020 for a webinar on the latest edition of SHSMD's annual guide to trends in the field as he summarizes Futurescan articles written by thought leaders on key topics.

Today’s savvy consumers are increasingly using digital channels to access care. 51% of patients have scheduled an appointment online and 70% prefer a provider that offers digital reminders. What should a health system consider when engaging these patients? The panel will address digital strategies that can create a better consumer experience while helping improve patient access to quality care.

In today's competitive health care market, it can be difficult to implement and socialize a reputation management and transparency initiative across an entire enterprise health care organization.

Are you spending too much promoting hospital awards? Take an eye-opening look at what health care consumers really think of hospital quality awards and how these rankings drive their health care decisions.

Johnny Smith, Senior Director of Marketing and Communications for Ascension, will discuss how Ascension developed and implemented a comprehensive PR strategy to support the brand rollout across 2,600 sites of care in 21 states and Washington D.C.

This webinar will explore various integration approaches to service line strategy from two of the nation's leading health systems-Atrium Health and Ascension.

  Members and Nonmembers: Click here to access the webinar recording and a PDF of the presentation.

AMITA Health will share how they tackled self-scheduling challenges and created an access optimization strategy that enhanced their digital front doors and navigates patients to the right provider and care setting for online appointment scheduling.

In this webcast you will learn about the latest in multi-screen viewer data and behavior, delve into the shifting tide in media consumption, review some common myths about multi-screen advertising, and hear from field experts about the next frontier of health care advertising

Join us in our discussion on change within the digital health care marketing space and discover how beneficial change can be in attracting new patients in 2018.

Traditional marketing simply isn’t working. It’s time to reimagine how we solve acquisition and retention challenges to achieve high-value service line growth, extend patient lifetime value, and improve network utilization and planning.

Please join us for a one-hour webcast where we will review the highlights of the latest SHSMD Physician Relations Benchmarking Report. This highly anticipated survey, in collaboration with the American Association of Physician Liaisons, provides unique insights into the field from several hundred front-line, managerial, and support participants.

With 77% of consumers searching online before making an appointment with a provider, health care marketers are building the “digital front door” to help engage and acquire them. But what does a digital strategy look like for this when there are multiple touchpoints a consumer experiences before selecting a provider? This panel will help define the elements needed to align your digital marketing with a person’s journey to care.

Join us on this webinar, and invite your team, as Susan Dubuque covers the highlights of her new publication “Gearing Up for Population Health: Marketing for Change,” and offers effective strategies to help us transition to population health and improve the health status of those we serve.

Attendees of this webinar will learn best practices for mapping the patient journey, overlaying effective communication streams and documenting and delivering programmatic recommendations.

Watch this SHSMD webinar for new ideas and best practices for creating alignment and delivering on your organization’s promise—as well as pitfalls to avoid. You’ll walk away with the keys for creating and sustaining exceptional employee and patient experiences.

Novant will highlight case studies on strategic communications programs they have conducted, data analytics tools used to ensure messaging is on track, and explain how communications work fits into the larger marketing media mix model.

Explore stories of how human-centered design can infuse humanity and bring about cultural change within a hospital, mediating organizational needs with those of end users who may be stressed or vulnerable. Hear about innovative projects that span the design of systems, clinical processes, services, environments, digital interactions, and printed materials.

SHSMD members work diligently to ensure their media policies are in compliance with the U.S. Department of Health and Human Services (HHS) rules. Although HHS has not altered their rules, there has been attention by the Office for Civil Rights (OCR) to address HIPAA compliance issues. Now is the time to revisit how the HIPAA rules may apply to media interactions.