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Learn why we expect an urgent need for the coming together of marketing, service and supply chain to protect and support brand reputation for healthcare organizations.
Health care marketers face unique challenges when creating positive patient experiences, and competitive retail and big tech companies are rushing to fill the gap.
This presentation demonstrates how Piedmont’s outstanding digital front door platform creates a patient-centric, hassle-free experience that will guide the system’s recovery to the new normal of health care. 
Join this virtual session to hear digital experts discuss best practices for newer digital channels to effectively drive engagement while media consumption is at an all-time high, strategies to defend budgets needed to jump-start high-value campaigns that support financial recovery, channels and calls-to-actions proven to deliver contribution margin and ROI, and engagement strategies that drive both in-person and telehealth visits within a single, integrated campaign.
Join Andrea Pearson, chief marketing officer of Healthgrades, to learn about strategic changes required to navigate and maintain leadership in the fast-changing health care environment.
Learn how to attract more patients, execute the strongest strategies, and make smart marketing investments that will not only get you noticed, but give you an edge over your competitors.
Bluespire’s lead health care strategist and digital strategy expert will review spending regularities in the industry, cover emerging trends and outline specific search tactics that are available to health care marketers. They’ll also show why content and information on health care websites is a crucial component to SEO strategy and delivering on a positive online experience.
The team behind the Hospital Digital Index (HDX) will share their research on the rise of the “mobile majority” which now typifies visitors to health care sites. They’ll share best-practice examples of systems who have made location-smart experiences which smooth their patients journey to care.