Resource Library

Applicable to all levels of personnel, this competency model can be used not only to guide development conversations, but also to put an accountable structure and focus around your development plans.

Attendees will hear how Olmsted Medical Center invested in content and search engine optimization (SEO) to increase the visibility of its women's services among health consumers.

Find out how Rush reinvented its website and digital marketing strategy to offer a truly patient-centric online experience. Hear how Rush subjected its digital marketing to a cold-eyed analysis and undertook a comprehensive digital strategy and redesign.

The session will outline the measured results of a full-circle patient engagement strategy — from growing an activated consumer database to improved patient retention.

Fierce competition within the Los Angeles market

Solving a communication and data analysis problem: to understand the impact of its marketing and promotions quickly based on data gathered monthly through the National Research Corporation (NRC) while telling a compelling, concise story to executives. Nineteen key categories were identified that would best provide insights into Mercy Health's rebranding initiative.

While real-time analysis of the US Ebola panic fo

Boston Children's will share three functional perspectives "marketing, physician relations, and patient access " on reimagining the referring physician experience to drive national growth. The panelists will discuss how "Voice of the Customer" was leveraged to inform its access initiatives to deliver high-touch, technology-enabled, and streamlined service to its referring physicians.

In this session, business development leaders from San Diego Health System and Temecula Valley Hospital will share their experience in establishing a partnership.

This session will discuss the role of strategists to understand what data are needed, how insights can be produced, and how to use the data to help make better decisions.

This "how to" session will present the steps University Hospitals of Cleveland took to develop the system's first integrated content hub, align its team for success, establish milestones, and produce repeatable results for internal and external audiences. This session will also address how to replicate this success, and links many of the insights and implications from Bridging Worlds.

Learn the difference between leakage and keepage and what strategies are needed to get results.

LaVone Arthur discusses the successes and lessons learned from the Baylor Scott & White Health merger and integration, as well as opportunities creates as a result.

In this session, two key players in the redesign and re-platforming of the Penn Cancer website will talk about what made their project successful, what the challenges were, and the undeniable necessity for cultural change to ensure a successful responsive CMS website project.

Carlion Clinic needed better insight into physician demand. The goal was the team was tasked with developing a model to project the organization's primary care and specialty physician needs over the next five years.

The project manager and marketing partner will address physician engagement and partnering; building goodwill and engaging the community; lessons learned from an aggressive project timeline; and post-implementation results and ROI.

The purpose of this project was to give

This session will include an overview of the lean methodologies used and operational changes made to develop a culture of service. It will also take attendees through the guest service strategy that followed.

In this session, hear about Saint Thomas Health's lung cancer multichannel marketing campaign.

In this session you will hear how Holy Redeemer Hospital and other healthcare organizations have implemented the principles of "experience design"to enhance patient care and deliver on their brand promise.