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This session will cover how OSF HealthCare took 70 MarCom members across 13 facilities and developed a crisis communication plan for all.
This session will demonstrate the need for advocacy, professionalism, branding, and awareness on social media’s impact for brand success.
Hear a national perspective on the implications and drivers of burnout and how organizations are refocusing on purpose to improve health care delivery and support their teams.
This session will explore the transformation of the health care industry and the resulting needs and roles required to succeed.
In this session we will help you: 1. Better understand different types of cultures; 2. Use a tool, Organizational Culture Assessment Instrument (OCAI) to see what your culture is today and what you want it to become; 3. Work on an effective 6-step process you can use to begin to change your organization’s culture.
Case studies will be discussed demonstrating how hospitals are using approaches such as human-centered design, adaptive leadership and new partnerships based on social impact, to accelerate, sustain and/or scale innovation and improvement in areas ranging from clinician burnout to safety.
It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking about call to actions "CTAs" that are easy to complete, are shareable and sticky!
Join us on this webinar, and invite your team, as Susan Dubuque covers the highlights of her new publication “Gearing Up for Population Health: Marketing for Change,” and offers effective strategies to help us transition to population health and improve the health status of those we serve.
This new SHSMD guide provides innovative and practical information and tools to help you design a population health plan that is consistent with your organization’s mission and strategic goals.
Attendees of this webinar will learn best practices for mapping the patient journey, overlaying effective communication streams and documenting and delivering programmatic recommendations.
This webcast will outline key concepts in SHSMD’s newly updated Bridging Worlds report, featuring fresh perspectives on the future role of the health care strategist. Through stories and case examples, strategic implications and opportunities for health care strategists will be illustrated, and key skills and attributes required for success will be shared.
When large, data-driven, consumer- oriented companies such as Google and Amazon announce they are entering the health care space, hospitals and health systems must be ready to change, update, and innovate in order to continue to be successful.
In today's healthcare landscape it's critical for marketing departments to be able to demonstrate they are not merely "a cost of doing business" but rather an asset that can contribute to the organizational bottom line. But how? Read more about one healthcare organization's journey to measuring marketing performance.
As the health care field increasingly focuses on population health, hospital and health system marketers need to learn how to use their promotional skills in new ways to help their organizations achieve the objectives of this model of care. This article discusses the population health initiative of one health system and their customer relationships management (CRM) campaign.
Until recently many leaders refrained from taking aggressive public stands on controversial issues. There have always been high-profile leaders in certain industries who aren't afraid to speak up, but healthcare leaders in general tend to be more reserved. If you sensed a change recently, you're not mistaken. Read more about the role of healthcare leaders on social media in this article.
Learn how hospitals and health systems are using five key data elements to ensure Cupid’s arrow hits the right targets at the right time.
Join renowned futurist Dr. Ian Morrison for a webcast on the latest edition of SHSMD’s annual guide to health care trends. Morrison will provide an overview of Futurescan articles written by thought and opinion leaders on a number of important topics.
Using findings from the 2017 Kaufman Hall Healthcare Consumerism Index, this webcast will help you understand and respond to changing consumer needs in a measured way that targets high-impact activities.