Patient Share of Care: Measuring Patient Brand Loyalty

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Download the new HSG Whitepaper, Share of Wallet for Health Care Patient Share of Care.

Live Webinar: August 25, 2021

Patient Share of Care: Measuring Patient Brand Loyalty

Patient “share of care” is a revenue-based measurement that gauges the depth of customer relationship and should be your primary value measurement of loyalty. Share of care is akin to share of wallet. This presentation will provide an overview of Patient Share of Care and how to leverage it within a health system.

Behavioral Outcomes

• Attendees will be able to articulate what Patient Share of Care is and why it is critical to the long-term growth of their organization in a value-based care environment.
• Attendees will know how to measure patient loyalty to their health care organization and develop realistic growth objectives for increasing Patient Share of Care.

Behavioral Outcomes Supporting Points

• Identify the risk of putting too much focus on inpatient market share as a metric for growth.
• Understand the data sources and analyses that contribute to improved metrics for patient preference.
• Review two case studies to highlight how a state-wide health system and an independent community hospital are using Patient Share of Care to guide and measure strategic objectives.

Sponsored by HSG.*

* SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.