Does Health Care Marketing Really Matter?


SHSMD Education Sponsored Webinars


     SHSMD Education Recorded Webinar
     Download a PDF of the visual presentation (computer | print).
     Download the related white paper.

     Join SHSMD for access to this and all SHSMD Education Webinars.

Contrary to what we think as marketers, consumers don’t care about brands—even healthcare brands. Consumers’ attention spans are getting shorter. Brand messages are multiplying. Most marketing messages are nothing more than an interruption in a consumer’s daily routine. But if health care marketing is a dead end, how do you break through? How do you earn, and keep, people’s attention? Find out in our upcoming webinar.

Learning Objectives:

  • Understand the value of investing as much in how you communicate as you invest in the end results of those communications
  • Understand what it takes to build long-term relationships to create brand affinity
  • Learn best practices and techniques for building long-term trust with consumers


Mike Kondratick, VP Account Director, Healthcare, Capstrat

Claire Hovis, VP, Account Director, Capstrat

*Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor.