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Health Care Marketing In the “Real Time” Age

In a world where your Amazon account knows you better than you know yourself, it’s natural to expect that your health care provider can give you the same experience. Health care marketers know that the data we work with presents unique challenges to rise to this expectation. With EHR data delays, disjointed call center experiences and a variety of unique clinical and non-clinical touch points, it can seem like an insurmountable challenge.

Learn how one health system is using an enterprise-wide CRM to bring real-time marketing strategies, across all touch points, to life. Get a behind the scenes peek at what powers these real time campaign strategies, how this approach changed our COVID response, what data made the essential integrations list and the powerful impact deploying the right message at the right time has had on results.

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