OCTOBER 27 | Keynote 1 | 10:00-10:45AM CT
Winning the Modern Health Care Consumer: Candid Insights and Clear Action Steps
Prior to COVID-19, modern health care consumers already viewed the hospital model as increasingly obsolete amidst burgeoning care choices. The ongoing pandemic has dramatically accelerated this trend, demonstrated by both ongoing consumer concern about returning to hospitals and skyrocketing virtual care growth.
Yet many hospital leaders are struggling to find clear strategic direction as a “new normal” takes shape. This session features new research illustrating the gulf between consumers and providers, insights on the potential long-term impacts of COVID-19, and proven strategies for how providers can close the gap:
- Redesign the delivery system. Reshape routine care for consumers seeking the right care at the right place and the right price.
- Optimize pricing. Pursue consumer-driven pricing to unlock brand value and build consumer loyalty.
- Organize for permanent change. Implement fundamental, innovative change.
- Measure what matters. Rethink how success is measured, analyzed, and reported.
- Dan Clarin, CFA, Senior Vice President, Kaufman, Hall & Associates, LLC
- Paul Crnkovich, Managing Director, Kaufman, Hall & Associates, LLC
Dan Clarin is a leader in Kaufman Hall’s Strategic and Financial Planning practice, with a focus on consumer-centric strategies. He advises healthcare executives on a broad range of integrated strategic and financial planning strategies to help them build organizational capabilities to meet the needs of the modern healthcare consumer. Dan’s areas of expertise include enterprise planning, and consumer-centric delivery, pricing, market development, and growth strategies.
Prior to Kaufman Hall, Dan held Corporate Strategy and Finance roles at Walgreens, where he led development of a business case for a new customer loyalty program and forecasting efforts for new services at Walgreens’ Take Care Clinics. He is a frequent author and speaker on the topics of healthcare consumerism, pricing strategy, and strategic planning.
Dan serves on the Scleroderma Foundation of Greater Chicago Board of Directors, and is a Chartered Financial Analyst (CFA) charter-holder, as designated by the CFA Institute.
Paul Crnkovich leads Kaufman Hall’s consumer practice, working with healthcare leaders to enhance their understanding of consumer expectations and develop strategies for access, experience, and pricing. He is a consumer strategy expert with more than 30 years of consulting and marketing experience in consumer products and healthcare.
Previously, Paul was co-founder and Managing Partner with Cadent Consulting Group, LLC, President of Kantar Retail Americas Consulting, and Managing Director of Cannondale Associates. He also held marketing, sales strategy, and strategic planning positions at the Quaker Oats Company, working on flagship brands such as Quaker Oatmeal and Gatorade. Paul serves as an expert on consumer and retail marketing issues for the graduate program at Northwestern University’s Kellogg School of Management. He received his M.B.A. from Harvard Business School.
OCTOBER 28 | Keynote 2 | 10:00-10:45AM CT
Equity, Diversity, and Inclusion: 21st Century Connections for 21st Century Success.
The last seven months have been perilous, unprecedented, and uncertain for hospitals and health systems nation wide. As a result, we are rapidly developing, evaluating, and deploying new interdisciplinary strategies and partnerships. Leaders of AnMed Health believe that every employee must have an opportunity to succeed and contribute; every patient, every time must have a positive experience; health care must begin before patients enter their doors and continue long after they have left --- all with efficiency and accuracy.
- Define and contrast equity, diversity, and inclusion
- Identify key internal and external partnerships that support the implementation of EDI at AnMed Health
- Identify key metrics that validate the investment in EDI
- Juana Spears Slade, CDM, CCF, Chief Diversity Officer and Director of Language Services, AnMed Health
Juana Spears Slade, CDM, CCF, is chief diversity officer and director of language services with AnMed Health, South Carolina’s largest private, not-for-profit health system and one of the first acute care health systems in the State to dedicate full-time resources to strategic diversity management.
Under her leadership AnMed Health has developed a comprehensive, integrated diversity and inclusion strategy in support of the organization's increasingly diverse patient population and workforce. AnMed Health’s transformative work in cultural and linguistic competence has been recognized by the US Department of Health and Human Services Office for Civil Rights; the Robert Wood Johnson Foundation; the South Carolina Hospital Association; the South Carolina Chamber of Commerce; and the Institute for Diversity in Health Equity (IFDHE),
Juana, a recipient of the Calder D. Ehrmann Outstanding Individual Diversity Leadership Award issued by The Riley Institute of Furman University (Greenville, SC); and the Fred D. Hobby Diversity Ambassadors Award from the Institute for Diversity in Health Management. She is a member of the Board of the South Carolina Hospital Association and chair of the Alliance for a Healthier South Carolina.
*Opinions, materials and statements presented at the SHSMSD Connections Bytes Virtual Event are not endorsed by, and do not necessarily represent the views of the association, including American Hospital Association, or its members.