SHSMD Releases Futurescan 2018-2023: Healthcare Trends and Implications Publication helps health care leaders plan for the future

Chicago (January 24, 2018) — The Society for Healthcare Strategy & Market Development (SHSMD) of the American Hospital Association (AHA) today released Futurescan 2018-2023: Healthcare Trends and Implications, a highly respected report developed jointly with the American College of Healthcare Executives (ACHE).

Futurescan includes an introduction by renowned health care futurist Ian Morrison, Ph.D., and features the following articles by eight thought leaders on issues that are transforming the field:

  • Value-based health care: “The Value of Perspective,” by Mike Leavitt, founder and general partner of Leavitt Partners, former secretary of the U.S. Department of Health and Human Services, and former governor of Utah
  • Consumerism: Consumerism in Healthcare: The Next Chapter,” by Richard L. Gundling, senior vice president of Healthcare Financial Practices for the Healthcare Financial Management Association
  • Cybersecurity: “Healthcare’s Moment of Cyber Reckoning,” by John Riggi, head of cybersecurity and the Financial Crimes Unit for BDO Consulting and Patrick Pilch, national co-leader of the BDO Center for Healthcare Excellence and Innovation
  • Equity of care: “Dismantling Disparities: How Hospitals and Health Systems Can Advance Health Equity,” by Eugene A. Woods, president and chief executive officer for the Carolinas HealthCare System and former chairman of the AHA board of trustees
  • Emergency care, The Transformation of Emergency Care in the United States,” by James J. Augustine, M.D., a member of the board of directors for the American College of Emergency Physicians
  • Facilities: “A Glimpse into the Future of Healthcare Facilities,” by Don King, president of Don King Consulting and leader for the Healthcare Executive Leadership Council of the American Society for Healthcare Engineering of the AHA
  • Role of employers: Purchaser Pressure: The Emerging Role of Employers in Driving Value in Healthcare,” by David Lansky, Ph.D., president and chief executive officer for the Pacific Business Group on Health
  • Health Plans: Provider-Sponsored Plans: Current Trends and Strategic Implications for Hospitals and Health Systems,” by Paul H. Keckley, PhD, managing editor of The Keckley Report blog on health field trends and a recognized expert on U.S. health care reform

 “Futurescan is a valuable resource for helping hospitals and health systems prepare for the future,” says SHSMD President Ben Dillon. “The report explores key aspects of change that are having a profound impact on providers. It also includes expert insights into action steps executives and strategists can take to position their organizations for success in the rapidly evolving environment.”

According to ACHE President and CEO Deborah J. Bowen, FACHE, CAE, “The publication examines issues all leaders need to understand to advance effective and efficient health care in their communities.”

Each article is supported by data from the latest Futurescan national survey, in which 325 senior health care executives from across the country shared their opinions on how various trends might affect their organizations over the next five years.

This year’s edition is sponsored by the AHA.

For more information, visit

About the Society for Healthcare Strategy & Market Development (SHSMD)
SHSMD, a professional membership group of the AHA, is the largest and most prominent voice for healthcare strategists in planning, marketing communications, public relations, business development, and physician strategy. SHSMD is committed to leading, connecting, and serving its members to prepare them for the future with greater knowledge and opportunity as their organizations strive to improve the health of their communities. The society provides a broad and constantly updated array of resources, services, experiences, and connections. For more information, visit

About the American College of Healthcare Executives (ACHE)
ACHE is an international professional society of healthcare executives who lead hospitals, healthcare systems and other healthcare organizations. ACHE’s mission is to advance its members and healthcare management excellence. ACHE offers its prestigious FACHE® credential, signifying board certification in healthcare management. ACHE’s established network of 78 chapters provides access to networking, education and career development at the local level. In addition, ACHE is known for its magazine, Healthcare Executive, and its career development and public policy programs. Through such efforts, ACHE works toward its vision of being the preeminent professional society for leaders dedicated to improving health. For more information, visit

About the American Hospital Association (AHA)
The AHA is a not-for-profit association of health care provider organizations and individuals that are committed to the improvement of health in their communities. The association is the national advocate for its members, which include nearly 5,000 hospitals, health care systems, networks and other providers of care. Founded in 1898, the AHA provides education for health care leaders and is a source of information on health care issues and trends. For more information, visit